Updating Their Image: Seiler Käse

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Case study of Cheese Factory

Working with award-winning traditional Swiss cheesemakers was an incredibly insightful and cultural experience, documenting and visually describing how original Swiss cheese was produced, from farmer to factory. 

Seiler Käse needed to update their website at the same time as announcing the opening of their new production facility in Giswil, Switzerland.  

This included a visit from the former Swiss president Johann Schneider-Ammann. While photographing in this situation, a 300mm lens was used and the silent shutter option enabled, so as to get the shot without having to get in front of anyone or draw attention to myself as I had the camera in hi-burst mode.

Johann Schneider-Ammann
Former president of Switzerland, Johann Schneider-Ammann

The positive results from this filming and photoshooting led to the contracting of Esteban Castle to update the physical product catalog as well as the online visual media presence of the SGWH. This included the photography and filming of over 100 new cheese products and visiting 15 production plants across all of Switzerland. 

guy with cheese
One of the 23 members of SGWH

You can see the videos that were made from this project here:

Skills

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Posted on

April 20, 2020