Gonser Advert Campaign

We were entrusted with a summer campaign for a mid-sized webshop for consumer goods. We pitched three concepts (one with a cartoon style, one minimalist “us vs them”, and lastly, the exploding product + money). We then storyboarded out the shots, did location scouting to find the perfectly spacious living room, cast the ideal mother and child combo, filmed all day, and added VFXs in post-production. For the day of filming, we hired award-winning DOP Timon Schäppi to operate the camera and give his eye for framing and composition. Post production including VFX took approximately three weeks. The campaign launched and the main video hit nearly two million views.