{"id":2365,"date":"2020-04-07T13:37:57","date_gmt":"2020-04-07T13:37:57","guid":{"rendered":"https:\/\/esteban-castle.com\/project\/hempions\/"},"modified":"2024-01-11T15:00:19","modified_gmt":"2024-01-11T15:00:19","slug":"hempions","status":"publish","type":"project","link":"https:\/\/esteban-castle.com\/es\/project\/hempions\/","title":{"rendered":"Atrayendo Inversionistas a una Startup: Hempions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La startup austriaca <a href=\"https:\/\/ch.hempions.com\/\" rel=\"nofollow\">Hempions <\/a>necesitaba aumentar la conciencia sobre su reci\u00e9n fundada empresa de alimentos org\u00e1nicos a base de c\u00e1\u00f1amo y recaudar fondos para su campa\u00f1a de Kickstarter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-1024x608.png\" alt=\"Hempions, una startup austriaca\" class=\"wp-image-271 lazyload\" data-srcset=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-980x582.png 980w, https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-480x285.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><figcaption class=\"wp-element-caption\">The Hempions Equipo<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se realiz\u00f3 un breve <a href=\"https:\/\/www.youtube.com\/watch?v=l4Zb0-q3wnk\">promo<\/a> de invierno, adem\u00e1s de un avance de 30 segundos como teaser r\u00e1pido para historias y publicaciones en redes sociales. Ambos videos utilizaron elementos de seguimiento de movimiento en 3D para mejorar la visualizaci\u00f3n del texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, como proyecto principal, durante m\u00e1s de dos d\u00edas completos de filmaci\u00f3n en los Alpes austriacos, se captur\u00f3 la historia de estos j\u00f3venes emprendedores trabajadores, tanto con filmaci\u00f3n como con fotograf\u00eda, en el terreno y con un dron. Se filmaron entrevistas con casi una docena de personas, adem\u00e1s de la filmaci\u00f3n de productos de siete comidas diferentes y material adicional en tres ubicaciones adicionales.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"877\" height=\"535\" data-src=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy.png\" alt=\"El chico Hempions\" class=\"wp-image-667 lazyload\" style=\"--smush-placeholder-width: 877px; --smush-placeholder-aspect-ratio: 877\/535;aspect-ratio:1.6452599388379205;width:538px;height:auto\" data-srcset=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy.png 877w, https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy-480x293.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 877px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Retratos individuales del equipo. Luz natural m\u00e1s reflector blanco en el lado opuesto.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se tomaron m\u00e1s de 100 retratos del equipo bajo un tel\u00f3n de fondo ideal de enormes monta\u00f1as austriacas, utilizando \u00fanicamente luz natural y reflectores blancos para lograr una apariencia equilibrada y un suave relleno de sombras. Luego, estos se utilizaron para material de marketing y publicaciones en redes sociales distribuidas a lo largo de una serie de semanas, lo que permiti\u00f3 al equipo de Hempions tener puntos de contacto adicionales con su audiencia y nuevos clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El documental completo se puede ver aqu\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hempions\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Qev4tBdN30Y?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La startup austriaca Hempions necesitaba aumentar la conciencia sobre su reci\u00e9n fundada empresa de alimentos org\u00e1nicos a base de c\u00e1\u00f1amo y recaudar fondos para su campa\u00f1a de Kickstarter. Se realiz\u00f3 un breve promo de invierno, adem\u00e1s de un avance de 30 segundos como teaser r\u00e1pido para historias y publicaciones en redes sociales. Ambos videos utilizaron [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2367,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[88,92],"project_tag":[96,97,98,99],"class_list":["post-2365","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-photography-es","project_category-videography-es","project_tag-kickstarter-es","project_tag-start-up-es","project_tag-storytelling-es","project_tag-video-production-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atrayendo Inversionistas a una Startup: Hempions - Esteban Castle Media GmbH<\/title>\n<meta name=\"description\" content=\"Hempions, una nueva empresa austriaca, necesitaba dar a conocer su reci\u00e9n fundada empresa de alimentos org\u00e1nicos a base de c\u00e1\u00f1amo. 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