{"id":2361,"date":"2020-04-07T13:35:00","date_gmt":"2020-04-07T13:35:00","guid":{"rendered":"https:\/\/esteban-castle.com\/project\/lipo\/"},"modified":"2024-01-11T15:02:39","modified_gmt":"2024-01-11T15:02:39","slug":"lipo","status":"publish","type":"project","link":"https:\/\/esteban-castle.com\/es\/project\/lipo\/","title":{"rendered":"Un Nuevo Enfoque de Marketing: Lipo"},"content":{"rendered":"\n

Uno de los minoristas de muebles m\u00e1s grandes de Suiza estaba probando un nuevo enfoque para llegar a un nuevo p\u00fablico a trav\u00e9s de influencers en su venta del Viernes Negro. En colaboraci\u00f3n con una agencia de marketing y tres influencers con un alcance de m\u00e1s de 200,000 seguidores, Esteban Castle dirigi\u00f3 a los sujetos y estableci\u00f3 el tono para cada situaci\u00f3n, asegur\u00e1ndose de que los productos fueran destacados de manera aut\u00e9ntica, en juego y en equilibrio con los modelos.<\/p>\n\n\n\n

\"Andrina
Andrina Santoro<\/a>, Bachelorette 2019, y Kenny Leemann<\/a><\/figcaption><\/figure>\n\n\n\n

Se trajeron y utilizaron equipos de iluminaci\u00f3n adicionales, en particular el F&V Light K4000, una luz m\u00f3vil que produce m\u00e1s de 7200 lux a 1 metro y puede ser alimentada por una bater\u00eda V-Mount.<\/p>\n\n\n\n

Un portafolio web con m\u00e1s de 400 fotos corregidas y editadas en color fue entregado al cliente en una semana. El cliente qued\u00f3 tan satisfecho con los resultados de este nuevo enfoque que se reserv\u00f3 r\u00e1pidamente una segunda sesi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uno de los minoristas de muebles m\u00e1s grandes de Suiza estaba probando un nuevo enfoque para llegar a un nuevo p\u00fablico a trav\u00e9s de influencers en su venta del Viernes Negro. En colaboraci\u00f3n con una agencia de marketing y tres influencers con un alcance de m\u00e1s de 200,000 seguidores, Esteban Castle dirigi\u00f3 a los sujetos […]<\/p>\n","protected":false},"author":3,"featured_media":2362,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[88],"project_tag":[89,90,91],"class_list":["post-2361","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-photography-es","project_tag-candid-es","project_tag-influencer-marketing-es","project_tag-product-photography-es"],"acf":[],"yoast_head":"\nUn Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH<\/title>\n<meta name=\"description\" content=\"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esteban-castle.com\/es\/project\/lipo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:title\" content=\"Un Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH\" \/>\n<meta property=\"og:description\" content=\"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esteban-castle.com\/es\/project\/lipo\/\" \/>\n<meta property=\"og:site_name\" content=\"Esteban Castle Media GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T15:02:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"770\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/\",\"url\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/\",\"name\":\"Un Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/esteban-castle.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lipo-1.png\",\"datePublished\":\"2020-04-07T13:35:00+00:00\",\"dateModified\":\"2024-01-11T15:02:39+00:00\",\"description\":\"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/esteban-castle.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lipo-1.png\",\"contentUrl\":\"https:\\\/\\\/esteban-castle.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/lipo-1.png\",\"width\":612,\"height\":770,\"caption\":\"Dijana Cvijetic - Miss Universe Switzerland 16\\\/17 for Lipo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/project\\\/lipo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/esteban-castle.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/esteban-castle.com\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Un Nuevo Enfoque de Marketing: Lipo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#website\",\"url\":\"https:\\\/\\\/esteban-castle.com\\\/\",\"name\":\"Esteban Castle Media GmbH\",\"description\":\"Video Production and Photography for corporate clients in Switzerland\",\"publisher\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/esteban-castle.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#organization\",\"name\":\"Esteban Castle Media GmbH\",\"url\":\"https:\\\/\\\/esteban-castle.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/esteban-castle.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Esteban-Castle-logo-gmbh-for-background-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/esteban-castle.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Esteban-Castle-logo-gmbh-for-background-scaled.jpg\",\"width\":2560,\"height\":1680,\"caption\":\"Esteban Castle Media GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/esteban-castle.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/estebancastle_media\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/estebancastle\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC7hrrM6KG2w266MaEY6PgaA\\\/about\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH","description":"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esteban-castle.com\/es\/project\/lipo\/","og_locale":"es_ES","og_type":"website","og_title":"Un Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH","og_description":"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.","og_url":"https:\/\/esteban-castle.com\/es\/project\/lipo\/","og_site_name":"Esteban Castle Media GmbH","article_modified_time":"2024-01-11T15:02:39+00:00","og_image":[{"width":612,"height":770,"url":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/","url":"https:\/\/esteban-castle.com\/es\/project\/lipo\/","name":"Un Nuevo Enfoque de Marketing: Lipo - Esteban Castle Media GmbH","isPartOf":{"@id":"https:\/\/esteban-castle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/#primaryimage"},"image":{"@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/#primaryimage"},"thumbnailUrl":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-1.png","datePublished":"2020-04-07T13:35:00+00:00","dateModified":"2024-01-11T15:02:39+00:00","description":"Uno de los minoristas suizos estaba probando un nuevo enfoque para las rebajas del Black Friday. Esteban Castle realiz\u00f3 un portafolio web de m\u00e1s de 400 fotograf\u00edas editadas, que fue entregado al cliente en una semana.","breadcrumb":{"@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esteban-castle.com\/es\/project\/lipo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/#primaryimage","url":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-1.png","contentUrl":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-1.png","width":612,"height":770,"caption":"Dijana Cvijetic - Miss Universe Switzerland 16\/17 for Lipo"},{"@type":"BreadcrumbList","@id":"https:\/\/esteban-castle.com\/es\/project\/lipo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esteban-castle.com\/es\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/esteban-castle.com\/project\/"},{"@type":"ListItem","position":3,"name":"Un Nuevo Enfoque de Marketing: Lipo"}]},{"@type":"WebSite","@id":"https:\/\/esteban-castle.com\/#website","url":"https:\/\/esteban-castle.com\/","name":"Esteban Castle Media GmbH","description":"Video Production and Photography for corporate clients in Switzerland","publisher":{"@id":"https:\/\/esteban-castle.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esteban-castle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/esteban-castle.com\/#organization","name":"Esteban Castle Media GmbH","url":"https:\/\/esteban-castle.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/esteban-castle.com\/#\/schema\/logo\/image\/","url":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2021\/08\/Esteban-Castle-logo-gmbh-for-background-scaled.jpg","contentUrl":"https:\/\/esteban-castle.com\/wp-content\/uploads\/2021\/08\/Esteban-Castle-logo-gmbh-for-background-scaled.jpg","width":2560,"height":1680,"caption":"Esteban Castle Media GmbH"},"image":{"@id":"https:\/\/esteban-castle.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/estebancastle_media\/","https:\/\/www.linkedin.com\/company\/estebancastle","https:\/\/www.youtube.com\/channel\/UC7hrrM6KG2w266MaEY6PgaA\/about"]}]}},"_links":{"self":[{"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/project\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/comments?post=2361"}],"version-history":[{"count":0,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/project\/2361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/media\/2362"}],"wp:attachment":[{"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/media?parent=2361"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/project_category?post=2361"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/esteban-castle.com\/es\/wp-json\/wp\/v2\/project_tag?post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}