{"id":2260,"date":"2020-04-07T13:35:00","date_gmt":"2020-04-07T13:35:00","guid":{"rendered":"https:\/\/esteban-castle.com\/project\/lipo\/"},"modified":"2024-01-11T15:03:02","modified_gmt":"2024-01-11T15:03:02","slug":"lipo","status":"publish","type":"project","link":"https:\/\/esteban-castle.com\/de\/project\/lipo\/","title":{"rendered":"Ein neuer Marketingansatz: Lipo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Einer der gr\u00f6\u00dften M\u00f6belh\u00e4ndler der Schweiz versuchte, durch Influencer f\u00fcr ihren Black Friday Sale eine neue Zielgruppe zu erreichen. In Zusammenarbeit mit einer Marketingagentur und drei Influencern mit einer Reichweite von \u00fcber 200.000 Followern hat Esteban Castle die Protagonisten geleitet und den Ton f\u00fcr jede Situation angegeben, um sicherzustellen, dass die Produkte auf authentische Weise hervorgehoben wurden, im Spiel und im Gleichgewicht mit den Models.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"589\" height=\"887\" data-src=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-2.png\" alt=\"Andrina Santoro\" class=\"wp-image-674 lazyload\" style=\"--smush-placeholder-width: 589px; --smush-placeholder-aspect-ratio: 589\/887;width:372px;height:560px\" data-srcset=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-2.png 589w, https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/lipo-2-480x723.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 589px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/andrinafit\/\">Andrina Santoro<\/a>, Bachelorette 2019, und <a href=\"https:\/\/www.instagram.com\/kennykaany\/\">Kenny Leemann<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzliches Beleuchtungsequipment wurde mitgebracht und verwendet, insbesondere das F&amp;V Light K4000, ein mobiles Licht, das \u00fcber 7200 Lux @ 1m erzeugt und mit einem V-Mount-Akku betrieben werden kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Webportfolio mit \u00fcber 400 farbkorrigierten und bearbeiteten Fotos wurde dem Kunden innerhalb einer Woche geliefert. Der Kunde war so zufrieden mit den Ergebnissen dieses neuen Ansatzes, dass prompt eine zweite Sitzung gebucht wurde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Einer der gr\u00f6\u00dften M\u00f6belh\u00e4ndler der Schweiz versuchte, durch Influencer f\u00fcr ihren Black Friday Sale eine neue Zielgruppe zu erreichen. In Zusammenarbeit mit einer Marketingagentur und drei Influencern mit einer Reichweite von \u00fcber 200.000 Followern hat Esteban Castle die Protagonisten geleitet und den Ton f\u00fcr jede Situation angegeben, um sicherzustellen, dass die Produkte auf authentische Weise [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2134,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[55],"project_tag":[74,75,76],"class_list":["post-2260","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-photography-de","project_tag-candid-de","project_tag-influencer-marketing-de","project_tag-product-photography-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ein neuer Marketingansatz: Lipo - Esteban Castle Media GmbH<\/title>\n<meta name=\"description\" content=\"Einer der Schweizer Einzelh\u00e4ndler versuchte einen neuen Ansatz f\u00fcr den Black Friday Sale. 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