{"id":2258,"date":"2020-04-07T13:37:57","date_gmt":"2020-04-07T13:37:57","guid":{"rendered":"https:\/\/esteban-castle.com\/project\/hempions\/"},"modified":"2024-01-11T14:58:40","modified_gmt":"2024-01-11T14:58:40","slug":"hempions","status":"publish","type":"project","link":"https:\/\/esteban-castle.com\/de\/project\/hempions\/","title":{"rendered":"Investoren f\u00fcr ein Start-up gewinnen: Hempions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ein \u00f6sterreichisches Start-up namens <a href=\"https:\/\/ch.hempions.com\/\" rel=\"nofollow\">Hempions <\/a>wollte das Bewusstsein f\u00fcr ihr neu gegr\u00fcndetes Unternehmen f\u00fcr biologische, hanfbasierte Lebensmittel steigern und Gelder f\u00fcr ihre Kickstarter-Kampagne sammeln.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" data-src=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-1024x608.png\" alt=\"Ein \u00f6sterreichisches Start-up Hempions\" class=\"wp-image-271 lazyload\" data-srcset=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-980x582.png 980w, https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-07-at-15.38.48-480x285.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/608;\" \/><figcaption class=\"wp-element-caption\">The Hempions Team<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst wurde ein kurzer Winter-<a href=\"https:\/\/www.youtube.com\/watch?v=l4Zb0-q3wnk\">promo<\/a> erstellt, sowie ein 30-Sekunden-Teaser f\u00fcr Social-Media-Storys und Beitr\u00e4ge. Beide Videos verwendeten Elemente des 3D-Bewegungstrackings, um die visuelle Darstellung des Textes zu verbessern. Dann wurde als Hauptprojekt \u00fcber zwei volle Tage im \u00f6sterreichischen Alpengebiet die Geschichte dieser flei\u00dfigen jungen Unternehmer sowohl filmisch als auch fotografisch festgehalten, sowohl vom Boden als auch aus der Luft durch den Einsatz von Drohnen. Es wurden Interviews mit fast einem Dutzend Personen gefilmt, dazu kamen Produktfilmaufnahmen von sieben verschiedenen Mahlzeiten und B-Roll-Aufnahmen an drei weiteren Standorten.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"877\" height=\"535\" data-src=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy.png\" alt=\"Der Hempions-Typ\" class=\"wp-image-667 lazyload\" style=\"--smush-placeholder-width: 877px; --smush-placeholder-aspect-ratio: 877\/535;width:538px;height:327px\" data-srcset=\"https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy.png 877w, https:\/\/esteban-castle.com\/wp-content\/uploads\/2020\/04\/hempions-guy-480x293.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 877px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Einzelportr\u00e4ts des Teams. Nat\u00fcrliches Licht plus wei\u00dfer Reflektor auf der gegen\u00fcberliegenden Seite.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzlich wurden \u00fcber 100 Teamportr\u00e4ts vor der beeindruckenden Kulisse der \u00f6sterreichischen Berge aufgenommen, wobei nur nat\u00fcrliches Licht und wei\u00dfe Reflektoren verwendet wurden, um einen ausgewogenen Look und eine weiche Ausleuchtung der Schatten zu erzielen. Diese wurden dann f\u00fcr Marketingmaterial und Social-Media-Beitr\u00e4ge \u00fcber mehrere Wochen verteilt verwendet, was dem Hempions-Team erm\u00f6glichte, zus\u00e4tzliche Ber\u00fchrungspunkte mit ihrem Publikum und neuen potenziellen Kunden zu haben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die vollst\u00e4ndige Dokumentation kann hier angesehen werden:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hempions\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Qev4tBdN30Y?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein \u00f6sterreichisches Start-up namens Hempions wollte das Bewusstsein f\u00fcr ihr neu gegr\u00fcndetes Unternehmen f\u00fcr biologische, hanfbasierte Lebensmittel steigern und Gelder f\u00fcr ihre Kickstarter-Kampagne sammeln. Zun\u00e4chst wurde ein kurzer Winter-promo erstellt, sowie ein 30-Sekunden-Teaser f\u00fcr Social-Media-Storys und Beitr\u00e4ge. Beide Videos verwendeten Elemente des 3D-Bewegungstrackings, um die visuelle Darstellung des Textes zu verbessern. Dann wurde als Hauptprojekt [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2132,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[55,61],"project_tag":[67,68,69,70],"class_list":["post-2258","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-photography-de","project_category-videography-de","project_tag-kickstarter-de","project_tag-start-up-de","project_tag-storytelling-de","project_tag-video-production-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investoren f\u00fcr ein Start-up gewinnen: Hempions - Esteban Castle Media GmbH<\/title>\n<meta name=\"description\" content=\"Ein \u00f6sterreichisches Start-up-Unternehmen, Hempions, musste den Bekanntheitsgrad seines neu gegr\u00fcndeten Bio-Lebensmittelunternehmens auf Hanfbasis steigern. 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